Volume 20 Number 1 

Safary Wa-Mbaleka


The Shifting Future of Qualitative Research
John Wesley Taylor V
Deconstructing Myths in Qualitative Research
John Wesley Taylor V 

Sentiment Analysis of the Conflict of Ages Series 
Darrin Thomas

Precursors and Outcomes of Place Branding:
A Conceptual Framework 

Innocent Sigauke

Fostering Quality in Qualitative Research:
A List of Practical Strategies 

Safary Wa-Mbaleka


International Forum 
Vol. 20, No. 1
April 2017
Print ISSN : 0119-2000
Online ISSN : 2350-7497

The Shifting Future of Qualitative Research

Abstract. Data must be interpreted. As we connect the dots within qualitative research and in society at large, certain identifiable trends begin to emerge, tangible developments that point to a shifting future within qualitative inquiry. This article considers a number of trends that will affect the future of qualitative research. These include the development of qualitative infrastructures, the increased use of mixed methods, movement from insight to empathy, the proliferation of digital affordances, the rise of video, the arrival of big data, and a renewed focus on answering the “why.” The article also explores implications, problems, and opportunities posed by these shifts and suggests how qualitative researchers might perhaps best respond.



John Wesley Taylor V, PhD, EdD
Associate Director of Education
General Conference, Silver Spring, Maryland, USA

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