Volume 20 Number 2 

Safary Wa-Mbaleka


Academic Dishonesty and Achievement Emotions AmongInternational Students in Thailand
Darrin Thomas
D.A.M.S: Introduction to a Disruptive Aging
Paradigm for Strengthening Longevity and
Improving Quality of Life

William C. Andress 

Promoting More English Language Teaching and
Learning in Adventist Organizations 

Safary Wa-Mbaleka, Carol Linda Kingston,
& Sheri Joy Namanya

The Influence of Culture and Access to Health Care Delivery As Predictors of Health Behaviors Among Malaysians of Different Cultural Backgrounds 
Mary Jane Botabara-Yap, Miriam Razon-Estrada,
& Edwin Balila

Teaching Aids in English Language Teaching in Zimbabwe: The Case of Granda District 
Noko Thubelihle & Muchemwa Stella

Faith Presence: How Students Live Faith in
the Online Classroom 

Leni T. Casimiro

Syntactic Analysis Preference: How Filipinos Do withGlobally-Ambiguous Sentences 
Lesley Karen B. Penera

Seven Secrets of Mental Power in
the Writings of Ellen G. White 

Yaroslav Ovdiyenko

Needs Assessment of Senior High School
Mathematics Teachers in Teaching Statistics
and Probability 

Sussette Candelario-Aplaon

The Effects of Mother Tongue-Based Multilingual Education On the English Literacy of Children in
Silang, Philippines 

Sheri Joy C. Namanya

Social Investment Funds and Social Responsibility: Do International Financial Institutions Deserve Special Treatment? 
Christel Arnaud Ngadima & Isaac P. Podah

Appreciative Inquiry of Social Marketing: Studies Between 2000 and 2009 
Innocent Sigauke & Kenneth Swansi

Symptomology of Academic Theft: Does It Matter If Students Steal? 
Ismael N. Talili

Moonlighting as a Growing Phenomenon:
A Case Study of a Congolese Christian University 

Georges Mumbere Kisumano & Safary Wa-Mbaleka


International Forum 
Vol. 20, No. 2
December 2017
Print ISSN : 0119-2000
Online ISSN : 2350-7497


Abstract. Our world is often plagued by preventable challenges which range from sicknesses like diabetes and AIDS to environmental issues like global warming. As a result, there are several interventions implemented by individuals and organizations to redress these social ills. Social marketing is one of the tools that have been used in such interventions. However, the intervention programs do not seem to have been implemented in a predictable and systematic manner. Therefore, this appreciative inquiry study was conducted on social marketing papers on the ABI database published between 2000 and 2009 identifying the best practices in the discipline and eventually designing a propositional model in social marketing. Consequently, the study highlights nine social marketing theory statements as well as suggests ways in which social marketing practice can be reimagined and executed.


Keywords: social marketing, social marketing propositional model, appreciative inquiry, grounded theory


Innocent Sigauke, PhD Candidate
AIIAS, Silang, Cavite, Philippines

Kenneth Swansi, PhD
Chair, Business Department
AIIAS, Silang, Cavite, Philippines

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